# How to optimize content strategy and increase search traffic to a company blog by 30%

Sharing our experience — how we helped the global project Careerist analyze blog effectiveness, optimize content strategy and drive more traffic and sales in the US market.

## 404 Error Code

What is 404 Server Response Code? The HTTP 404 Not Found response status code indicates that the server cannot find what you were looking for. Links leading to a dead or broken link may be subject to further.

## Importance of Subcategories in eCommerce SEO

Subcategories are of great importance to forming a quality structure of the site and the nesting of its documents. The reasons why subcategories are important are the search intent of the user, and the structure of the site.

## 301 Redirect vs. 302 Redirect

The two most common ways to redirect a webpage or an entire website are with the 301 and 302 response codes. A choice between these may depend on what you want from Google – whether it’s permanent or temporary.