# Project Data – Segmentation

Segment is a group of keywords or URLs with the same features, for example group of branded or non-branded keywords, pages with and without photos etc.

After segment was created you may track its search volume and performance, analyze its competitors and run split tests.

At **Segmentation** page you may create different segments and manage them.

To simplify workflow with segments we recommend to associate a segment with one of the next groups:

- **Site structure** – segments related to URL types, keyword types, site-structure.
- **Modifications** – segments related to any changes and modifications of content, UX, functionality, SEO.
- **SEO** – segments for analysis of the impact from SEO fixes implementation on visibility, user behavior, and conversions.
- **Product** – segments to be sorted out for analyzing the site structure, SEO efficiency and SEO impact on visibility and users behavior.
- **To sort** – other segments.

To create a segment click **+NEW SEGMENT** button.

Fill in the form and click the **SAVE** button.

All actions with the segments will be available at the list and you may download a list of URLs or keywords, related to a particular segment.

All segments are available in **Segment Catalog**.

Click at the group to see all segments related to this group.

At the list you may mark any segment and go to:

- module Visibility to track its performance,
- module Competitors to explore its competitors,
- module BI to visualize its performance,
- module tech monitor to check critical issues for that segment.

If you mark several segments you may compare its performance in BI module (click **COLLECT BI**). If you want to compare different segments performance during split test, click **SEGMENT COMPARISON**.